Founding engineer at Trayo. Before that, one of two engineers who built Salesforce’s Agentforce from the ground up.
I have been building software for about fifteen years. The part I love most is the start: a new technology, an empty repo, a product that does not exist yet. From idea to product.
I started in cybersecurity at HP, working on threat intelligence products like ArcSight and ThreatCentral. I taught systems to spot attack patterns inside oceans of security events, and filed patents along the way.
Then eight years at Salesforce. In January 2023 a hackathon project grew into what is now Agentforce, the company’s flagship AI product. Two engineers built it from the ground up, and I was one of them, leading backend and infrastructure. It was announced at Dreamforce 2023 under its first name, Einstein Copilot, and it serves millions of CRM users across every Salesforce cloud. Our team earned the FY24 President’s Award, and the Salesforce blog told our story.
In late 2025 I left to be a founding engineer at Trayo. We build an AI platform that watches buying signals across target accounts, so sales teams show up at the right moment instead of three weeks late.
I live in Israel with my family. I studied computer science at Ben-Gurion University, hold three US patents, and volunteer with Appleseeds, a nonprofit that opens tech careers to people far from the industry.
An AI writing assistant that lives everywhere on macOS.
I write in English all day and it is not my first language. I kept pasting text into chat windows to fix it, then pasting it back. That loop got old fast. PopDraft removes it. Select text in any app, press Option Space, and a small menu pops up near the cursor: fix grammar, make it clearer, draft a reply, read it aloud. It can run fully local through llama.cpp, so your words never leave the machine.
Brings playlists from an old YCD music system back to life on Spotify.
YCD is a file format from an old in-store music system. Years of carefully picked songs, many of them Hebrew, sat locked in files nothing modern could open. So I wrote a parser for the format and a matcher that hunts each track down on Spotify and scores how confident it is in every match. Hebrew track names do not match cleanly, and that is where most of the work went. The playlists play again.